
Rich Burghgraef
25 years in sales, licensed since 2017, and real estate runs in the family. Rich built the playbook the whole team runs on, and he's still the guy who'll call you back on a Sunday.
Meet Rich
We're a Triangle real estate team that runs every move off the same playbook. You get a local agent who knows your town inside and out, plus a whole system (and a team leader who's a little obsessed with doing things right) backing them up.
Get Rich in Real Estate!On-time closings when our lender, attorney and inspector are on the deal.
Pick the one that sounds like you. If it's more than one (buying and selling at the same time, anyone?), we do that a lot too.
First home or fifth, we build a strategy before we ever unlock a door. Touring is the fun part. Winning the house is the strategy part.
Buyer game plan
Pricing is where most listings win or lose, and it happens before the sign goes up. Let's get yours right on day one.
Seller game plan
We moved here too. We'll help you figure out which town actually fits your life before you sign anything (or rent the wrong apartment).
Plan the move
The builder's sales rep works for the builder. We work for you, and we've sat on the builder's side of the desk, so we know where the wiggle room is.
New construction
Rentals, long-term holds, or just making your house work harder for you. We'll run the numbers with you, not at you.
Run the numbers
We give our agents the systems, marketing and support to become the go-to in their town. Curious? Let's have an honest conversation.
Join the team

Most teams are a group of agents sharing a logo. We built ours the other way around: the system comes first, and every agent on the team runs it. So the experience you get doesn't depend on which of us picks up the phone.
Weekly updates, clear next steps, and answers before you have to chase them. Our clients mention this more than anything else.
On new construction we stay on the builder and the site team so inspection items actually get fixed before closing.
Sellers get a real pricing and positioning report, built from comps, timing and the competition down the street.
An in-house transaction coordinator, a marketing team, and lender, attorney and inspector partners who know how we work.

"I spent 25 years in sales before I got my license. The one thing I learned? A good process beats a good mood every time."Rich Burghgraef, Team Leader
Real estate feels stressful mostly because people don't know what's coming. So here it is, start to finish.
We talk budget, timing, must-haves and dealbreakers, and you get your Rich Home Buyer Timeline so you know every step ahead.
We connect you with a lender who'll give you real numbers. Being ready matters when the right house shows up on a Thursday.
Homes picked for you (not just whatever the MLS spits out), plus the stuff buyers miss on a tour, like resale, traffic and HOA rules.
Price is only one lever. We'll shape terms the seller actually cares about so you're not just throwing money at it.
We go through the report with you, decide what's worth asking for, and handle the back-and-forth.
We track every deadline and keep the lender, attorney and everyone else moving. Then you get the keys (and your Rich List card).
We walk your home with you and point out the easy fixes that add value, and the ones that aren't worth your weekend.
Comps, timing and the competition you're up against, laid out so it actually makes sense, so we pick a price we can defend.
A staging consult, our prep checklist, and our vendor list for cleaners, painters and landscapers who actually call back.
Pro photos and video, social, neighbor outreach, and email blasts to local and out-of-state agents from day one.
Showings, buyer feedback, online traffic and what the market's doing, every week. If it stalls, we have a Reboot Plan ready.
We compare offers line by line, negotiate the terms that matter to you, and walk you all the way to the closing table.
Free, no login, no strings. The same tools our clients use before they ever talk to us.

Six questions, your top three Triangle towns, and why each one fits.
Take the Town Matchmaker
A real number from Rich, not a robot.
Get my number
Our NC seller net sheet, every cost included.
Run my net sheet
Every dollar, and when it's due.
Run my numbers
Join the First Look List for coming-soon alerts.
Get my passSmall on purpose. Each of us focuses on being the go-to in our part of the Triangle, and we all run the same playbook.

25 years in sales, licensed since 2017, and real estate runs in the family. Rich built the playbook the whole team runs on, and he's still the guy who'll call you back on a Sunday.
Meet RichWe're adding one agent for each market we serve. If you want real systems, real marketing and a team that has your back, let's talk.
See how it works

My great-grandmother was the first woman in the New Jersey MLS, and she was still selling houses in her 90s. My mom did marketing for a real estate brokerage. And me? I spent 25 years selling software and consulting, wrote a book about closing deals, and coached sales teams before I finally got my license in 2017.
I came to North Carolina for work, kept finding excuses to come back, and eventually just moved here. What I brought with me was a sales guy's obsession with process. Every client deserves the same great experience, every time, no matter who's helping them. So I built a team around that.

Every client gets a membership card to The Rich List, our clients-only hub. It's how we stay your real estate people for life (and how you find a plumber at 9pm).
We read every review. These are the themes that keep showing up.
Help with things most agents would say aren't their job.
A process that felt organized instead of chaotic.
Always knew what was happening and what came next.
Calm and upbeat, even when the deal got bumpy.
Pushed builders and sellers when it counted.
Each of us has a home base we know street by street. We'll still follow you anywhere in the state (we just have opinions about where the best tacos are).
Wake, Durham, Orange, Chatham, Lee + Johnston
New Hanover + Brunswick
Our weekly podcast for agents who'd rather build relationships than buy leads. 30 minutes or less, because you've got showings.
Even if it's "maybe in a year or two." A quick conversation now usually saves a lot of guessing later, and there's zero pressure.
Rich went back through our own closings and sorted them two ways: deals where the buyer used our full team (our lender, attorney and inspector partners) and deals where they didn't.
This is based on our own transaction review, not an industry statistic. Our partners are recommendations only. You're always free to choose your own lender, attorney and inspector, and we'll work great with them too.
Ask Rich about it